How Digital Marketing Is Taking Over Traditional Marketing?

bIt is considered that digital marketing is taking over traditional marketing and traditional marketing is not used so much in this present era. Traditional marketing is more costly as compared to the digital marketing. Therefore, digital marketing is preferred over traditional marketing.

Read this post by Alex Donovan at to analyze which medium you should use for your business:

Digital Vs Traditional Media: Which is better for your business?

Alex Donovan

As marketing experts, we are frequently asked the difference between digital and traditional media – and which one is better.
The answer is this: both forms of advertising are of value but in different ways.

Think of the two forms of advertising methods as boxers. Traditional media is the well established 9-time heavyweight world champion, where as digital media is the incredible up-and-comer with the fastest feet and jabs in the business.

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Traditional marketing:

Basically, traditional marketing involves, marketing through:
• Tangible items for example business cards, print ads in magazines and newspapers etc.
• Posters.
• Commercials or advertisements on television etc.

Digital marketing:

The world of digital marketing is enhancing as the technology increases. The examples of digital marketing are:
• Banners or ads.
• Social media.
• Videos on you tube etc.
• Digital strategy.

Read what is suggesting you about this choice:

Digital Marketing versus Traditional Marketing

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marking barely exists, if at all. Recent occurrences such as the magazine giant, Newsweek switching to totally digital publications cause ripples throughout the marketing arena. Over the last year or so traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway?

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Digital marketing opposed to Traditional marketing:

Digital market has a greater importance than the traditional marketing the reason behind this fact is that digital marketing is not so much costly and it is easy to measure whereas traditional marketing is not. Moreover, traditional marketing is static its mean that there is no possible way to interact with the audience.

Watch this short but interesting video by Zekeriya Marley explaining which to choose:

Why digital marketing?

  • Cost effectual:
    Small businesses have very limited sources. Hence, digital marketing provides them with improved cost effecting marketing channels.
  • Interaction with audience:
    One of the greatest advantage of this type of marketing is that it facilitates with internet marketing tools which are very helpful to interact with the targeted audience.

Digital marketing is the right choice in today’s world.